I feel like when people say “It only takes one time,” nine times out of ten it’s an old person warning you about going to jail, or getting pregnant.
I’m sure you’re relieved to hear that I’m not here to report to you about either of those two things. Well, at least not today anyways. Sorry.
But I am hear to tell you that it’s true. It only takes one time. Or, at least, that’s a little bit of what I’ve learned in my experience.
Just a few months ago, I made a music video for a class project. If you read Lesson #144, you’ll remember me talking about this. My project partner and I decided we wanted to go all out. Full throttle. We didn’t care that it was just a project. We wanted to actually create something good, something cool. We worked for weeks, edited all night, and even shed some tears at assholes who tried to tell us the story wasn’t good enough. It got more than 1,000 views in 24 hours, more than 40 shares, over 60 comments, and more than 100 likes.
A class project.
People I didn’t even know were sharing it, and I was floored. I couldn’t believe it.
Over the past few weeks, I have been asked to film two weddings, more than four big events, and I even got a job offer—because these people saw that video.
I used to see people around campus doing big things, taking on large projects, and I was scared that I would never be able to do that. I was scared that I wasn’t good enough—that the opportunity would just never arise for me.
But to my surprise, all it took was one time, one video. And opportunity arrived.
I’m not saying one video (or product or presentation or book or pitch) will be your end all be all. Maybe it won’t. But maybe one video or product or presentation or book or pitch could. It only takes one time. One person you know. (It really is about who you know guys, make friends) And then you’ll find yourself in the presence of one opportunity. And then another. And another. And that’s how you get the ball rolling. That’s how you start.
Whatever you do, or whatever you aspire to do—
work hard and persist in absolutely everything you do.
Give it your all (I’m talking 100%), or give it nothing. (My personal philosophy, but feel free to adapt whatever floats your boat)
You never know who will see it.
You never know where one time will get you.